Own your audience. Serve your people.
Build your audience. Grow your newsletter. Launch your community.A 1-day live bootcamp to turn scattered followers into a business-building ecosystem you control completely.Join 30 hand-selected entrepreneurs who refuse to let random algorithms dictate their financial future.
Shift from chasing content likes to building deep connection through community.Friday, September 12th, 10am-4pm CST
Why Most Creators Stay Stuck
You’ve been building on borrowed land.Algorithms decide if you’re seen. And gurus sell you hacks that leave you spinning. You’re posting, engaging, trying to “stay visible” to grow an audience that pays you back. But eventually you realize that you’re renting attention from landlords who can change the rules overnight.
In reality:
👉🏼 You don’t need more likes. You need ownership.
👉🏼 You don’t need more noise. You need clarity.
👉🏼 You don’t need a bigger audience. You need the right audience and a place to bring them together.
All that said, starting a newsletter feels overwhelming. Building a community? Even more.So you stay stuck in the in-between: Visible, but vulnerable. Busy, but not building anything sustainable.This bootcamp is your way out. No hacks. No noise. Just a clear, human way forward.
This bootcamp is your blueprint.
We'll help you go from
“I should probably start a list...”
to
"Here’s my system, my strategy, and my next move."
🧭 What You’ll Build
(In Real-Time)
This isn’t just theory. We’re building your ecosystem—live.
PART ONE
Build the
Audience
with Renee Frojo, storytelling, content & messaging expert“What works” for audience building is constantly changing, which makes it feel impossible to keep up. But when you understand the basic principles of human psychology, effective communication, trust building, and influence, you won't have to.You’ll learn:- How to define your Big Idea — the core belief that makes your work magnetic
- The storytelling framework for building credibility and emotional connection
- How to position yourself so your audience sees you as a must-follow person of influenceWhy it matters:Algorithms shift, trends die, but people will always connect with a clear, compelling message that feels human and credible. This is how you become someone people want to follow and buy from, no matter what’s trending.You’ll walk away with:- A magnetic brand narrative that attracts the right audience
- A clear positioning statement you can use everywhere (social, website, outreach)
- A content system to build an audience through credibility and connection without burning out.
PART TWO
Grow the
Email List
with Tyler Cook, newsletter systems & growth strategistNext, you can stop guessing how to grow your email list. Tyler will walk you through creating lead magnets that actually convert, segmenting your audience the smart way, and setting up critical automations so your list becomes a growth engine instead of graveyard of unengaged subscribers.You’ll learn:- How to create lead magnets that attract the right buyers (not freebie hunters)
- A simple segmentation strategy that personalizes your emails without overwhelming you
- Critical automations that save you time and keep new subscribers engaged from day oneWhy it matters:Your audience on social media isn’t really yours—the platforms own it. Your email list, however, is. This session helps you build a direct, owned channel that turns casual followers into loyal subscribers and, eventually, paying community members who trust you and want more.You’ll walk away with:- A lead magnet plan tailored to your audience stage
- A segmentation guide for better engagement
- Plug-and-play automations to nurture subscribers that turn into paying community members
PART THREE
START YOUR COMMUNITY
with April MacLean, community architect & experience designerFollowers interact. Communities transform.April will teach you how to design a community that actually works — one that feels purposeful, fosters belonging, and directly supports your business model. No fluff, no “let’s just make a Slack group and see what happens.”You’ll learn:- How to clarify your community’s purpose so it serves both your members and your business goals
- How to craft a mission statement and pitch that attracts the right people (and keeps the wrong ones out)
- How to map your member journey — what happens in Week 1, Month 1, and beyond to keep people engaged
- When and how to gate your community so it drives conversions without killing momentumWhy it matters:A great community isn’t just another audience container. It’s the endgame of trust. A place where your people stay, grow, and buy because they belong. April’s frameworks show you how to build it without burning out or overcomplicating things.You’ll walk away with:- A clear community purpose and pitch to guide your launch
- A lightweight programming plan to nurture belonging and engagement
- A conversion-ready framework for turning interest into committed members
- Bonus: Access to April’s full Community Launch System — her Notion course packed with templates, walkthroughs, and step-by-step guidance for launching with confidence
In one weekend, you'll get all this and more:
✔️ A 30-Day Community Launch Plan✔️ Clear, compelling positioning to attract the right audience✔️ Segmented, growth-ready email list✔️ Launch-ready content system in Notion to grow your audience✔️ Lead magnet strategy + segmentation guide✔️ Community framework tailored to your vision✔️ A network of other human-centered community buildersThis isn’t just skill-building. It’s infrastructure for your business.
How the Weekend Works
Meet on Thursday
September 11th, We'll start with a warm, casual hang on Thursday where you'll get to meet your fellow builders and get all last minute prep and questions out of the way.
Work on Friday
September 12, 10am-4pm CST
Putting pen to paper, you'll spend Friday both learning and quickly applying, taking all ideas from theory to action.
Grow on Monday
You'll leave with a 30-day plan of action and full support network, allowing you to get started immediately.
Meet Your Instructors
Community Strategist
April Maclean
April has led community for companies like HubSpot, Sony Music, Trends (by The Hustle) and more. Her blend of community frameworks and understanding of human behavior have been the primary driver of high six and seven-figure communities around the world.
💸 Investment
$1697For a full weekend of guidance, feedback, assets, and a launch plan.Not ready to go solo after?We’ll work with you 1:1 if you implement and don’t get traction in 30 days.
FAQ
Is this for beginners?You don’t need a community yet, but you do need an audience (even a small one). If you’re posting online and want more from it, this is for you.What if I’m still figuring out my niche?You’ll get clarity here. The first part of the weekend is all about identifying your positioning, voice, and ideal audience.Will I have access to the instructors?Yes—this is a live, hands-on experience. You’ll work directly with us in workshops, breakout groups, and live Q&A.What if I don’t launch right away?You’ll walk away with a 30-day launch plan and tools that you can activate when ready. Plus, community support doesn’t end with the weekend.
Ready to build something bigger than a following?
This is for creators who want to own their space, grow their income, and build communities that matter.Because when you own your audience...✔️ Algorithm changes become irrelevant: Your audience follows YOU, not a platform
✔️ Launch anything and people show up: because they're already bought into your world
✔️ Predictable revenue streams: Email campaigns that generate 5-6 figures on command
✔️ Premium pricing power: Communities justify higher rates than solo consultants
✔️ Exit strategy options: Owned audiences and communities are sellable business assetsBut spots are limited to 30, and we’re handpicking who’s in the room.
Are you going to keep playing algorithm roulette? Or choose to control your growth?The choice is yours.
© Start Your Community. All rights reserved.